Marketing Strategies, Service Quality and Patient Satisfaction of Health Care Services

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The Indian healthcare industry is experiencing a significant upheaval and is in the midst of a massive transformation . Of course, this shift is due to India’s acute shortage of high-quality healthcare services. The Indian government, in collaboration with state governments and other health organizations, is aggressively promoting healthcare in a way that has never been done before. Healthcare is a key focus area for the government, which has pledged active assistance and dedication. As one of the prominent participants in the global healthcare industry, India is well-positioned to capture a significant portion of the overall potential. The Government of India and individual state governments have prioritized healthcare due to the high prevalence of illnesses. Hospitals are essential to social and medical institutions. An eye hospital’s job is to offer comprehensive eye care, both curative and preventative. India’s eye care industry is getting more competitive. Hospitals come in various shapes and sizes, including government hospitals, private hospitals, single and multispecialty hospitals, and trust hospitals, all of which provide various medical services to patients. Because of the different kinds, every eye hospital must determine the functions or services to offer them a competitive advantage. The goods and services provided by one eye hospital vary from those offered by another. This book is a thesis submitted and awarded PhD Doctorate in the department of Management from Pondicherry University, Karaikal Campus, by Dr. Gadiala Vakula Devi. This book is divided into five chapters.

Publisher ‏ : ‎ Navyug Books International (1 January 2023); Phone 09811281638, 9953918120
Hardcover ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 9393462712
ISBN-13 ‏ : ‎ 978-9393462718
Reading age ‏ : ‎ 17 years and up
Packer ‏ : ‎ Navyug Books International

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