Harper Collins India Predictably Irrational: The Hidden Forces That Shape Our Decisions

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‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’ is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. The intriguing language of this book along with the powerful narration makes this book a must have. This book has been written by Dan Ariely and was published by HarperCollins publications in 2010.

The things we do, buy or experience are all based on the decisions we make. To lead a happy and prosperous life, one must make right decisions, which only happens after one gathers the understanding of how these decisions are made. This book tries to answer this basic question.

The author uses various real life examples that enable the readers to understand that most of our decisions in life tend to be irrational. It consists of 15 well detailed chapters which speak about points like the truth about relativity and the attraction for words like ‘zero’ and ‘free’. The author further states that these 2 words tend to influence our thinking which ultimately affects our decision making rationality.

About the author

Dan Ariely is an author, teacher and speaker whose TEDx talks have garnered more than 7.8 million views. He focuses on the subject of human behavior. He has completed dual Ph.D.; one in cognitive psychology in the year 1996 from the University of North Carolina which is located at the Chapel Hill and a second doctorate in the subject of business administration from the Duke University. He is currently working as a Professor of Psychology and Behavioral Economics at the Duke University and has co-founded the BEworks venture. His other books include The Honest Truth about Dishonesty and The Upside of Irrationality.

The book, ‘Predictably Irrational: The Hidden Forces that Shape Our Decisions’ successfully dissects our decision making process and the science behind it. This book is easily available online for convenient shopping.

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ASIN ‏ : ‎ 0007368542
Publisher ‏ : ‎ Harpercollins (18 February 2010); BooksMagic, 9022156622
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 9780007368549
ISBN-13 ‏ : ‎ 978-0007368549
Item Weight ‏ : ‎ 250 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ United Kingdom
Net Quantity ‏ : ‎ 1.00 count
Packer ‏ : ‎ BooksMagic, 9022156622
Generic Name ‏ : ‎ Book

Reviewer: vishal sehgal
Rating: 5.0 out of 5 stars
Title: Best human psychology book
Review: This book will teach you how humans make decisions.

Reviewer: Sivaram
Rating: 4.0 out of 5 stars
Title: Good read
Review: It is a good and easy to read book that give some insights into psychology. I would recommend to read “Thinking fast and slow” if anyone wants to read better psychological book.

Reviewer: Tapasya
Rating: 5.0 out of 5 stars
Title: Predictably engaging
Review: Fun and engaging read to know about how commonly we fall into simple traps and how we don’t even realise and when pointed out we underestimate the powers that influence

Reviewer: Abhijit Sahoo
Rating: 5.0 out of 5 stars
Title: Awesome Post-MBA reading
Review: Awesome book of behavioural economics. Some key learnings have been :According to the assumptions of standard economics, all human decisions are rational and informed, motivated by an accurate concept of the worth of all goods and services and the amount of happiness (utility) all decisions are likely to produce. Under this set of assumptions, everyone in the marketplace is trying to maximize profit and striving to optimize his experiences. As a consequence, economic theory asserts that there are no free lunches—if there were any, someone would have already found them and extracted all their value. Behavioral economists, on the other hand, believe that people are susceptible to irrelevant influences from their immediate environment (which we call context effects), irrelevant emotions, shortsightedness, and other forms of irrationality (see any chapter in this book or any research paper in behavioral economics for more examples). What good news can accompany this realization? The good news is that these mistakes also provide opportunities for improvement. If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That’s exactly the meaning of free lunches from the perspective of behavioral economics—the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire.We are pawns in a game whose forces we largely fail to comprehend. We usually think of ourselves as sitting in the driver’s seat, with ultimate control over the decisions we make and the direction our life takes; but, alas, this perception has more to do with our desires—with how we want to view ourselves—than with reality. Each of the chapters in this book describes a force (emotions, relativity, social norms, etc.) that influences our behavior.Although irrationality is commonplace, it does not necessarily mean that we are helpless. Once we understand when and where we may make erroneous decisions, we can try to be more vigilant, force ourselves to think differently about these decisions, or use technology to overcome our inherent shortcomings.

Reviewer: Ratnesh
Rating: 5.0 out of 5 stars
Title: Most valuable book
Review: This book has changed my perception about marketing

Reviewer: Siddharth Choksi
Rating: 4.0 out of 5 stars
Title: Compelling views on the quirks of human decision-making
Review: The book is a captivating journey into the intricacies of decision-making. Ariely introduces thought-provoking concepts that prompt you to reflect on the subtle influences shaping your choices.While some experiments may seem basic, and sample sizes are not extensive, the book serves as a valuable barometer for self-reflection. Its strength lies in encouraging us to assess our own reactions in similar scenarios, despite potential experimental limitations. “Predictably Irrational” is a simple yet intriguing read, offering a personal exploration of the predictably irrational nature of human decision-making.I would recommend the book for someone who is interered in introspection, potentially transforming the way you would perceive the factors guiding your personal choices.

Reviewer: orginal and a very good product, have been using for many years
Rating: 5.0 out of 5 stars
Title: real one
Review: i liked reading this book

Reviewer: Dheepak
Rating: 3.0 out of 5 stars
Title: Okayish book on behavioural economics
Review: Each of the chapters are filled with umpteen experiments/studies, leading to a boring read.After a few chapters, the experiment/studies become slow and monotonous.I read this book expecting to come across insights, and I miss them.If you like to understand about the experiments then insights this book is for you

Reviewer: Daniel R.
Rating: 5.0 out of 5 stars
Title:
Review: Worth reading

Reviewer: Andrik
Rating: 5.0 out of 5 stars
Title:
Review: it arrived a little late, guess its because of the holiday. despite that everything is okay.

Reviewer: Javier.
Rating: 5.0 out of 5 stars
Title:
Review: Una obra fundamental de uno de los mejores exponentes de la economía del comportamiento. Señala de manera clara y con varios ejemplos la manera en que los seres humanos se comportan en sus relaciones sociales y económicas, y por qué no es conveniente mezclar estas relaciones entre sí.

Reviewer: Cliente Kindle
Rating: 5.0 out of 5 stars
Title:
Review: Livro que abre a mente, que faz pensar e nos mostra a realidade com outros olhos. A escrita é genial, divertida e altamente instigante! Vou ler outros do autor.

Reviewer: tallyxh
Rating: 5.0 out of 5 stars
Title:
Review: Idéal pour de lancer dans les Behavioral Sciences. Livre très bien écrit.Très bon état.

4.5

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