Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

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New York Times and USA Today Bestseller

“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:

Understand attention—what it is, where it is, where it’s underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment

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Customer Reviews

4.4 out of 5 stars
3,242

4.6 out of 5 stars
829

4.5 out of 5 stars
3,211

4.6 out of 5 stars
1,084

4.5 out of 5 stars
5,109

4.6 out of 5 stars
1,066

Price

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Other Books By Gary

ASIN ‏ : ‎ B0CL7G1X12
Publisher ‏ : ‎ Harper Business (21 May 2024)
Language ‏ : ‎ English
File size ‏ : ‎ 67547 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 268 pages
Page numbers source ISBN ‏ : ‎ 0063317591

Reviewer: Namit
Rating: 5.0 out of 5 stars
Title: Loving it.
Review: Even though I have read only 20% of the book till now, it’s freaking amazing. Gary really knows how to elucidate his ideas in a creative and insightful way.

Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title:
Review: Great book! If you are purchasing this for the sake of a read then you may want to look further.If you are looking for a book to take your business or your social media game to the next level then this is the exact manual for you to purchase. Gary is a pioneer in the space and the information is invaluable.

Reviewer: Jason Blanchard
Rating: 5.0 out of 5 stars
Title:
Review: Straight forward and hard to put down. Anyone interested in growing their brand or business needs to read this.Gary goes over all the major social medias and how to best utilize them, since all are unique and it’s not a one size fits all when dealing with content.I also enjoyed the real life scenarios given toward the end of the book and how Gary would advise.Really looking forward to growing with the tips given.

Reviewer: Zoe E. Routh
Rating: 5.0 out of 5 stars
Title:
Review: Everything Gary V is high octane, full throttle. So is this book. Alongside deep insights into current social media platforms and trends, it is a handbook for marketing strategy.Key takeaways: do the work of listening to your intended audience, put out a lot of content to see what serves and resonates across platforms, track and tweak. Repeat.

Reviewer: Derek
Rating: 5.0 out of 5 stars
Title:
Review: Great Book! Highly Recommend

Reviewer: Laura Petersen
Rating: 5.0 out of 5 stars
Title:
Review: Great book that breaks down exactly what to do to grow your brand and business in 2024 and beyond.• Easy to comprehend explanations• Tons of charts and visuals• QR codes to show you ACTUAL videos on social platforms• Clear organization• Tells you exactly what is working, where–nowGary is the real deal and this book isn’t fluff to make himself look good — it’s a step by step guide. Read this book and skip business school and expensive marketing masterminds.

5

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